What is Search Engine Marketing?

Search Engine Marketing involves the promotion of a website by maximizing it’s visibility in search engine result pages mainly through paid advertising such as Google Ads PPC (Pay-per-click) advertisement and listing. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. When customers search for a specific product or service on the various available search engines, chances are that they are going to choose a service provider from the options that are presented on the very first page of the search engine result page (SERP). Obtaining high ranking immediately is not possible as generating organic traffic through SEO can take quite some time. This is where PPC or Pay-Per-Click on Google Ads comes to the rescue. It can be the quickest way to get ready-to-buy customers to a website.a

Google Text Ads [PPC] Benefits
  • Get listed on Top Page of Google right from Day One
  • Display the services you offer, and drive target audience to your Website, Online Store, Apps, Tickets site, Social Media Pages & more.
  • Strategize Campaigns based on users Demographics
  • Targeting Specific Country & City
  • Get searched & found with multiple keywords
  • Increase Brand Awareness
  • Much faster result than SEO (but SEO cannot be excluded as it builds organic listing)
  • Increase ad visibility to the high-quality audience
  • Customize the landing to a specific page of your website such as Home, Services, Sign Up, Buy Contact us page.
  • Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.

Socially Swag’s PPC solution comprises of researching and developing a list of keywords to represent the products and services listed on your website. After that, we create customized ads with relevant Headline, Description, Website address which will be linked to a specific landing page. This is followed by identifying the target customers. location and setting up relevant parameters to display the ads. Given below is an exhaustive list of activities we perform to deliver the results you expect.

features

Ecommerce SEO

For businesses which sell products online and and improve their product listings in the search results.
seo

Penalty Recovery

Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles.
ppc

Technical SEO Audit

We are well known within the industry for our technical capabilities due to our industry leading software.
smm

Infographics Content

Our team of creatives, designers & developers work alongside our SEO & content teams to ideate.
media

Media Promotion

While the search engines are still in their infancy in understanding & using social signals algorithmically.
seo

Onsite SEO

We analyse your website’s structure, internal architecture & other key elements that are weighted.
Google Ads Set up, Maintenance & Reports
  • Creating Google Ads Account
  • Campaign Creation & Set-up
  • Ad Creation & Obtaining Approval
  • Linking the Ad to specific landing page
  • Network Settings
  • Device Setup & Bid Adjustments (Desktop, Mobile, Tablet)
  • Country & Location Setup Along with Location Exclusion Option
  • Language Option Setup
  • Setting Up Delivery Method
  • AD Extension Setting by Showing Map, Contact Number, Sitelinks, Callout Extensions, Structured Snippets, etc.
  • AD Scheduling Setting
  • Keyword Research, Suggestion & Management
  • Linked with Google Analytics Account
  • Daily Ads monitoring, keywords alteration, and budget setting
  • Removing of Negative keywords
  • Conversion Setup
  • Weekly/ Monthly Google Ads report
features

Ecommerce SEO

For businesses which sell products online and and improve their product listings in the search results.
seo

Penalty Recovery

Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles.
ppc

Technical SEO Audit

We are well known within the industry for our technical capabilities due to our industry leading software.
smm

Infographics Content

Our team of creatives, designers & developers work alongside our SEO & content teams to ideate.
media

Media Promotion

While the search engines are still in their infancy in understanding & using social signals algorithmically.
seo

Onsite SEO

We analyse your website’s structure, internal architecture & other key elements that are weighted.