Social Media Marketing is paid social search and much like SEM (Search Engine Marketing) but adds behavioural targeting to the equation. A majority of this advertising is based on a PPC (Pay-per-click) model, meaning advertisers only pay when a user clicks on the advertisement. Social Media Marketing helps you cost-effectively market your Website, Apps, Events, Company Page, Products & Services. You can Target the right Audience as per Demographics, Location, Age, Gender, Interest, Behaviour, Designation, Company, Sector & many more such filters and categories.
What is Social Media Marketing?